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Key Digital UK Distribution...

Convergent-AV Limited Acquires UK Distribution For Key Digital Products
(1st January 2003)

Last year Key Digital walked away with an unprecedented five Innovations 2002 Awards at CES, the largest consumer electronics show in America. Now Convergent-AV Ltd are proud to announce that they will be bringing this level of digital home cinema excellence to the UK.

Gordon Fraser, owner of Convergent-AV Ltd puts this new arrival to the UK Market in perspective.

'The Key Digital range offers the performance excellence we all aspire to, but which until now few could afford. In particular, I am very enthusiastic about the tremendous possibilities of the HD Leeza Digital-in, Digital-out video scaler, and the new HD Native Pixel Plug-in Card which has been developed specifically to enhance the performance of Pioneer Plasmas.'

Both Convergent-AV and Key Digital are motivated by an ethos in which the enjoyment of the end-user is paramount.

'Not only do we strive to make superior electronics, but also to provide a level of customer service to match. It was clear to us that the Convergent-AV team are operating on this same wavelength, and we are very excited about Key Digital's launch in Britain. The response so far has been very encouraging. Long may it continue!'

Gordon Fraser sees this unflinching commitment to quality as fundamental to their overall success.

'By focussing so much of their R&D resources on helping us all get the most out of best-selling products like the Pioneer plasma ranges Key Digital have proven their clear understanding of the needs of retailers and consumers alike. With more and more consumers trying to get a foot on the home entertainment ladder, it is essential that clear upgrade paths are available to allow people to get the best longevity possible out of their investments, while still being able to benefit from these colossal advances in technology.'

For more information, please contact:
Gordon Fraser, Managing Director, Convergent-AV Ltd.

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